Communication Strategy of ICCS (Indonesian Community Care for Schizophrenia) in Giving Psycho-education to People with Schizophrenia and Their Families

Abstract

Indonesian Community Care for Schizophrenia (ICCS) is a community supporting people with schizophrenia and their families through psychoeducation services. These activities are offered via Facebook and face-to-face. This paper examines ICCS’s strategy in using social media to deliver its psychoeducation services. A sample of people with schizophrenia and their families who had a role as caregiver was surveyed for their interpretation of ICCS’s information posted on Facebook.  The results showed that the messages were generally understood, and creatively communicated althought there was a lack of variety in the content and infrequent Facebook updates of the activities offered.