KnE Social Sciences | The 3rd International Conference on Social and Political Science (ICoSaPS) | pages: 69-75

DOI: 10.18502/kss.v2i4.869

Short Message Service (SMS) Bunda: Innovation Policy to Reduce Maternal Mortality in Brebes

Rina Herlina Haryanti

Tiwuk Kusuma Hastuti

Diffah Hanim


SMS Bunda is a text-message service for pregnant women and postnatal mothers to reduce maternal and infant mortality. This paper examines the effectiveness of the Short Message Service (SMS) Bunda as used by the Regent of Brebes in Central Java to reduce maternal mortality. Using a combination of qualitative research methods - participant observation, interviews and document reviews, the results indicated that SMS Bunda reflects the formulation of innovation policies that are fundamentally pedagogic in changing the mindsets about women’s reproductive rights.


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ISSN: 2518-668X