The Protection of Information Privacy in Indonesia’s E-commerce: A Legal Approach Perspective

Abstract

Indonesia is the largest economy in ASEAN with the greatest potential growth in e-commerce.  Increased interactions and transactions in Indonesia’s e-commerce have raised critical issues on the protection of consumer’s information privacy. In examining the legal aspects of consumer’s information privacy in Indonesia’s e-commerce, this paper argues that comprehensive lawsmust be implemented to protect the collection, distribution and usage of information. A comprehensive legislation shows the commitment of e-commerce entities to build a safe and trustworthy environment, to maintain constitutional rights and the rule of law, and to protect consumer rightsto privacy in the digital era.