Optimizing Social Capital in Coastal Areas: Building Collective Memory of Semarang

Abstract

Geographical, environmental, economic, and historical collectively contribute to Semarang’s unique appeal. As a coastal city, Semarang’s identity is deeply rooted in the historical, cultural, and communal legacies that have evolved over time. The integration of natural landscapes, heritage sites, and community traditions in the “Old City” area, located near the coast, has positioned it as a symbolic representation of Semarang as a waterfront city. This region is linked to the main road that runs along the coastline, emphasizing its coastal character. Reconstructing a collective memory of Semarang as a waterfront city in the 21st century poses significant challenges, necessitating innovative strategies and continuous efforts. An integrative approach to coastal development is crucial, transforming the area into a unique, economically valuable tourist destination by utilizing its historical, cultural, natural, and community assets. These elements serve as powerful social capital in shaping a prosperous future and restoring Semarang’s waterfront and maritime identity, even if they have to face various challenges and obstacles. This study aims to identify a model for integrative coastal area development that emphasizes the involvement and welfare of the local community. Identifying the characteristics and potential of local communities is essential in developing costal tourism destinations. Developing heritage-based coastal tourism, rooted in culture and local wisdom while remaining adaptive to globalization, is crucial to embedding Semarang’s legacy as a waterfront city into public consciousness.